InterStudy Prospectus Set: The Design Process
Lunatrix have been involved with InterStudy for several years, helping them develop a strong brand identity and establish them as one of the leading non profit making organisations taking American students and finding them placements among universities in the U.K, Ireland and South Africa respectively. Recently celebrating their 25th anniversary as an organisation and 10 years operating in the reformed South Africa. Our first challenge with the prospectus design was reducing pages of information into the available page space. We set up some page templates with the design that enabled some regular page graphics and icons to reduce text information into bulleted lists. Individual study centres were devoted 4 pages of content each allowing for some nice spacing in the general information pages. Each of the 3 main prospectus was colour coded by country (UK illustrated above) inside pages were created in 2 colours to reduce print costs and this restriction actually allowed us to develop some stylised improvations e.g. duotone photographs and map graphics. Once the style was established the general layout design proceeded quite quickly and all 3 prospectus were pretty much completed within 6 weeks from starting including text edits which is a fairly swift turnaround. Lunatrix have just finished off the 2007-9 set of books as well as helping out with marketing event pop up screens, branded pens and badges and we are now looking at putting a generic lightweight brochure style together as an introduction to the organisation.



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